The story behind Aurelle
Aurelle is brought to life out of love for precious metals and piercings and by having difficulties finding the perfect combination. First as a dream, then as a concept and now as a brand. My name is Lianne and as a little girl I already loved everything shiny and special. As I got older I was constantly searching for better products, hunting through boutiques and immersing myself in different cultures, until it was time to spread my wings and create my own world. The process of searching for treasures and bringing my ideas to life is a dream come true.
Aurelle stands for stylish jewelry that is produced conscious and with love. Quality and continuity come first, inspired by different cultures, countries and traditions. Full of passion, ambition and with respect to others, that is what Aurelle is today. In an exhausted world, we want to make conscious decisions within our manufacturing process and only work with materials that last.
After extensive research, we found the perfect partner that matched our standards and values. All our jewelry is made from certified recycled gold and silver and recycled gemstones.
The name Aurelle comes from Aureum and Elle. Aureum means 'golden' in Latin and Elle means 'she' in French, together they stand for 'she is golden'. Aurelle is meant for everyday: timeless and effortless. Made from pure materials that will last a lifetime and don't irritate your skin. Aurelle is my adult playground and I hope you will love her as much as I do.
With love,
Lianne
